Vanessa Ruiz

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Launch Campaign LIP&CHEEK

The campaign included a launch video, followed by a series of influencer-led videos that showcased the product in a more personal and relatable way. Street-style content was also created to highlight the versatility of LIP & CHEEK and convey its fresh, youthful character across different everyday settings.

Collaboration with CLOSCA

Collaboration with Closca to launch new shades through a three-part lifestyle video series.

The content explored the idea of taking your LIP & CHEEK with you wherever you go, naturally integrating the product into everyday moments alongside Closca’s reusable bottles.

Collaboration with CLOSCA

Collaboration with Closca to launch new shades through a three-part lifestyle video series.

The content explored the idea of taking your LIP & CHEEK with you wherever you go, naturally integrating the product into everyday moments alongside Closca’s reusable bottles.

Landing LIP&CHEEK

The landing page was complemented by a new-products catalogue featuring real customer testimonials, along with a sneak peek of the campaign shared across social media.

Vanessa Ruiz

Digital & Motion Designer

nessaruiz.work@gmail.com

Client:

BABÉ Laboratorios

Role:

Video Editor & Digital Designer

THIS IS MORE THAN SPF

Launch campaign for three new LIP & CHEEK shades, in which I contributed to content creation and art direction. I was also responsible for post-production, including video editing and adapting creative assets for different channels, such as newsletters and landing pages.

Client:

BABÉ Laboratorios

Role:

Video Editor & Digital Designer

THIS IS MORE THAN SPF

Launch campaign for three new LIP & CHEEK shades, in which I contributed to content creation and art direction. I was also responsible for post-production, including video editing and adapting creative assets for different channels, such as newsletters and landing pages.

Launch Campaign LIP&CHEEK

The campaign included a launch video, followed by a series of influencer-led videos that showcased the product in a more personal and relatable way. Street-style content was also created to highlight the versatility of LIP & CHEEK and convey its fresh, youthful character across different everyday settings.

Collaboration with CLOSCA

Collaboration with Closca to launch new shades through a three-part lifestyle video series.

The content explored the idea of taking your LIP & CHEEK with you wherever you go, naturally integrating the product into everyday moments alongside Closca’s reusable bottles.

Landing LIP&CHEEK

The landing page was complemented by a new-products catalogue featuring real customer testimonials, along with a sneak peek of the campaign shared across social media.

Client:

BABÉ Laboratorios

Role:

Video Editor & Digital Designer

THIS IS MORE THAN SPF

Launch campaign for three new LIP & CHEEK shades, in which I contributed to content creation and art direction. I was also responsible for post-production, including video editing and adapting creative assets for different channels, such as newsletters and landing pages.

Vanessa Ruiz

Digital & Motion Designer

nessaruiz.work@gmail.com

Vanessa Ruiz

Digital & Motion Designer

nessaruiz.work@gmail.com

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